Abstract:
Have you ever purchased a product thinking that it was designed just for you? How did the company that produced it know what you needed, what features you would find attractive, and what functionalities would make your life easier? The answer is simple…They did market research. One way of doing market research is by asking people what their preferences are. Such research can be done in many ways, however, one of the most common methods, is via Focus Groups.
A focus group is a qualitative method based on small group interactive discussion that provides researchers with data that will help them to evaluate user requirements, define research problems, generate hypotheses, investigate attitudes, thoughts, and preferences, test early versions of services and products, and even figure out subconscious motivations behind certain choices or practices.
Focus Groups can be time consuming to design, difficult to moderate, and challenging to interpret. This workshop will provide you with the necessary skills to plan and run your own focus groups, discussing common problems, challenges, and ethical dilemmas you may encounter.
What: A half-day virtual workshop on Focus Groups: Soliciting Feedback – Designing Solutions
Who will give the workshop: Susan Schreibman, Professor of Digital Arts and Culture, Maastricht University; Costas Papadopoulos, Assistant Professor in Digital Humanities and Culture Studies, Maastricht University;
Who this is for: Anybody who would like to learn the basics of focus groups.
Where: A synchronous online workshop via Zoom.
When workshop takes place: 14:00-17:00 CET, Tuesday 1 December 2020
How: Applications deadline has passed. It is no longer possible to register for the Autumn School event.
